Delivering digital success for leading global brands is what we do here at Kooba. We are experts in sites that move the needle forward for our clients.
But what’s our magic trick? What makes us more effective than our peers?
Simple. For us, websites are a long term project.
Yes our delightful online experiences bring brands top of mind, and our bespoke landing pages drive inbound leads. But the secret to our success is guiding clients through the process of implementing a content strategy and fresh website design updates that evolve with their business. This is the true value of what we offer and it differentiates us from other web designers who disappear after the site goes live. We actually stick around – helping your brand to keep a vital presence within your market that reflects its offline status.
But why is it so important to keep your website updated? Let us convince you…
Little changes, big results
Making incremental changes to your content can really create big waves. Our team prioritises the maintenance of your site – running weekly performance tests, proactively analysing and optimising your pages. Not only does this ongoing problem solving show results, but we can measure them – allowing you to watch in real-time the success of your marketing investment.
Admittedly we do have a tendency to obsess over KPIs – we can measure your audience interaction metrics, we can track your user journey, and we can even provide crucial research into your customers’ behaviours and what makes them tick. If it exists, we can (and will) measure it.
Vital audience research
Speaking of your target, you will be able to get a deeper understanding of your audience the more we directly interact with them. With a current and up to date content and design strategy, you will have the opportunity to find unique insights into your audience’s wants and needs. There’s no better place to look for these answers than within your own network of assets.
You can find out what areas pique their interest, what they are likely to click on, how far they are scrolling and what they will spend their precious time on. This allows us to tweak your content for future gains, making it more relevant for your users.
Prioritising our client’s needs is at the heart of what we do. We make sure that not only does your website look good, but it actually works for you too.
Tweaking for triumph
Before we lose you to jargon… a quick explainer on why this matters: User experience (UX) and user interaction (UI) differ slightly. UI refers to the screens, buttons, toggles, icons, and other visual elements that you interact with when using a website, app, or other electronic device. UX refers to the entire interaction you have with a product, including how you feel about the interaction. Good, bad, bored: delivering a seamless user experience can be the difference between a sign up or a hang up.
Interestingly research* states that UI can increase conversion rates by up to 200%, and good UX can even double this – up to 400%. This makes sense. Our developers are constantly asking themselves “How can I improve this graphic? How can I present this call to action to make it more compelling?”. Updating your website on a weekly or monthly basis allows your customers to feel that the brand message received is in real time, and consistent with their actual dealings with your business – easy.
Now that you are in the know; that a fresh content strategy is vital for your website success, stay tuned for our next blog – ideas on how to keep your content original. We will be detailing the various ways that we can inject new designs, better experiences and make alterations based on data to engage your audience and keep your web space optimised.
Until then, our team are ready to investigate the inner workings of your current site and give you the answers that you need. We are experts in creating flawless navigation through your website. Let us take the reins and maximise your results.
Get in touch with your companies’ needs and we can advise on best practices for your specific website goals. Reach out to our team now, call us on 01 444 6677.