At Kooba we build a lot of websites, but some of our proudest work takes place after the launch.
A digital partnership lets clients benefit from the wide range of expertise in the Kooba team, and react quickly to challenges and opportunities as they arise.
What is a digital partnership?
Put simply, a digital partnership is an agreement between a digital agency and a client, in which the agency provides a range of services on a regular basis. We often refer to this as a service level agreement (SLA). In practical terms, this means access to a pre-arranged volume of agency time, which might be used for design, development, research, maintenance or testing.
A simple SLA insures your website and guarantees it is maintained on a regular basis, but this can easily extend to the complete integration of Kooba’s specialist team into your monthly operations, and even the provision of regular consultation and advice.
Guaranteed quality on-demand
The most obvious benefit of an agency partnership is a guaranteed volume of dedicated time available every month. This makes responding to issues far easier, and also allows you to quickly take advantage of new opportunities. A long-term partnership also ensures that your digital presence will be continually updated, improved, and expanded over time.
At its best, a digital partnership will allow an agency to learn more about their client over time and create increasingly effective and efficient solutions. A great example is our recent work with WaterWipes, where a managed, long-term approach has delivered impressive results.
Adaptive and responsive
In an economic context that is increasingly chaotic and unpredictable, it can be difficult for marketing teams to plan ahead. This is especially true when it comes to AI adoption, government regulations, and the availability of international markets, all of which can change at a moment's notice.
Instead of having to guess exactly at future conditions, a partnership gives you the flexibility to change your solution when necessary. With immediate access to UX, design, development and accessibility experts, an agency like Kooba can pivot directly to your most pressing needs, keeping your business adaptable and agile.
Thinking ahead
You know your business better than anyone else, but sometimes an outside perspective can be extremely valuable. As a digital partnership matures, an agency becomes engrossed in your strategy, and will be able to contribute proactively when relevant. This is particularly important when technology expands the possibilities of digital design and development, as it has over recent years.
A good agency should be proactive in presenting these solutions to their clients, and seek to anticipate and solve issues before they have the chance to arise.
Why a digital partnership might be for you
Some teams just need a specific, one-off digital solution, and we’re happy to build these. But if your requirements change from one week to the next, then a digital partnership could provide the expertise and flexibility needed to respond accordingly.
Kooba’s team would be delighted to manage your ongoing digital needs, so just get in touch today to start a partnership that works for you.
