The best marketing content writes itself. At Kooba, we optimise content pages to reflect your unique product features, allowing your team to write product-focused content that actually brings in readers.
Here’s how we build content formats that make the most out of every product:
The value of product-focused content
Product-led content simply refers to content that features your product. It provides useful and informative insights, with your brand featuring naturally as your product is mentioned. For instance the makeup company Sephora creates buying guides that can incorporate their catalogue of products.
The advantage of this content is that it is genuinely valuable to readers. If I search “best skincare routine” Sephora’s content will address this directly, and this content links to actual product pages.
Product-led content is also very easy to produce. You only need to reference a relevant use-case of your product, and provide the reader with some useful advice on using your product in this situation. If you already understand your product, this approach is both simple and effective.
Examples of product-based content
At Kooba, we’ve seen product-led content work for many clients. We’ve also designed the content website pages that allow these forms of content to succeed in gaining traffic and driving conversions.
Here are two of our favourite examples:
Bord Bia
Bord Bia promotes Irish food and drink in international and domestic markets. They use recipes as a natural way to encourage the use of Irish ingredients. In Kooba’s work with Bord Bia, we see clear patterns in how this content performs across the year. Seasonal moments such as Shrove Tuesday drive sharp increases in interest for pancake recipes, while evergreen content like soda bread maintains consistent traffic. These pieces act as entry points to wider site journeys, where Irish produce is then surfaced in a relevant context.
WaterWipes
Since taking over the WaterWipes website suite in 2024, Kooba have designed a new Skin Care Hub for publishing thought leadership content on skin care, baby care, and a variety of other useful resources. By prioritising informative content, WaterWipes can attract wide audiences to their website, and mention their own product in a natural context.
This content has proven to be extremely successful, with the Skin Care Hub reaching over 500,000 impressions within four months of launch.
How Kooba design content pages
The success of these projects reflects a bespoke approach to content design at Kooba. Rather than creating the same templates for every project, we design unique solutions based on the product and audience of each client. Recipe content for Bord Bia requires its own layouts, as do medical studies for WaterWipes. These perform best when designed by an expert UX team, not built ad-hoc from a basic blog template.
Likewise, Kooba understand how to design and develop effective solutions for discovering this content within your website. How you filter and categorise content is important, and provides an opportunity to give readers greater context and access to additional resources.
Finally, our development team ensures that your product-led content performs exceptionally from a technical perspective. This means implementing SEO and GEO best practices across the backend of the website, and checking that the hierarchy of content is clearly represented within the site’s code.
Get in touch
If you want a website that does your content justice, then reach out to our team today. We’d love to help you reach and convert more users than ever before.
