3Arena has unveiled the Studio, a private members club for true music lovers to convene. Formerly known as The Premium Club, the space underwent a comprehensive rebrand and refurbishment in 2025, delivering a space that fuses the nostalgia of music’s golden age with the electric pulse of live performance today.
As part of the launch, long-standing digital partner Kooba was selected to design and develop a new website that reflects the updated brand, language, and offering of the Studio. With a deep understanding of the 3Arena brand, Kooba created a strategically aligned digital experience that captures the energy and retro inspiration of this reimagined members’ club.
An Updated Brand Identity
From the outset, 3Arena sought a distinctive identity for the Studio that would complement the venue’s existing brand values while emphasising the private and vibrant nature of the experience. Kooba showcased a refined palette of warm hues, paired with carefully applied motion and animation, to create a cohesive and engaging brand experience online.
Immersive Storytelling Design
To immerse visitors in the world of the Studio, Kooba designed a storytelling narrative enhanced by scroll-based animations. As users navigate throughout the website they are treated to a range of thoughtful animations and videos, creating a highly engaging journey. This dynamic design approach draws users into the experience and reflects the sense of energy and anticipation that guests enjoy at the venue itself.
Seamless Commercial Integration
The Studio website was also developed with 3Arena’s broader strategic interests in mind. A bespoke events module was created to showcase upcoming artists and performances at 3Arena. In addition, direct links were included to the main 3Arena website and the 1878, the most exclusive hospitality offering at the venue, ensuring guests can easily explore the venue’s wider ecosystem.
With the Studio, 3Arena has set a new benchmark for live entertainment experiences. Kooba are proud to have played a pivotal role in bringing this exclusive vision to life.
