Kooba are delighted to announce the launch of a completely refreshed website and digital identity for the Irish Film Institute, Ireland’s national cultural institute for film. This new website pairs a dynamic, streamlined discovery and booking pathway with a re-imagined visual presence, fully optimised for the IFI’s diverse and engaged audience.
To support the IFI’s work across its three main pillars of Exhibit, Preserve and Educate, , Kooba created an interactive and highly-discoverable website, allowing users to easily navigate to relevant films and events. The overhauled UX has also improved the visibility of IFI’s café, restaurant and Film Shop, and helped promote the IFI Irish Film Archive, the home of the national moving image collection.
To build a genuinely cinematic experience for each visitor, Kooba redesigned the visual look and feel of the website, with an ultra-responsive dropdown menu providing a dynamic and engaging experience that encourages deeper exploration. The result is a beautiful, accessible, and efficient interface across the entire website.
You can visit the new IFI website today at: https://ifi.ie/
