Ed Kelly
Written by Ed Kelly on 18 September 2015

eircom approached Kooba earlier this year to play a key role as part of the digital creative team tasked with rolling out their new brand identity, eir.

This design challenge is Ireland’s largest rebranding project in the last 20 years. Working with stunning brand assets and material from industry giants Moving Brands, a core dedicated Kooba creative team have designed, developed, animated, and delivered bespoke digital designs for the main eir.ie site among other elements that included:

  • Brand Introduction ‘Discover’ Screen Designs
  • Splash Takeover Screen Designs, Development & Animation
  • Bespoke Iconography 
  • Image Curation, Selection & Graphic Production 
  • App UI Design & Iconography

Kooba are extremely proud to be part of such a large-scale project, bringing Ireland’s largest telecommunications company right into the 21st Century, along with providing digital art direction for the main eir.ie website and digital design support where ever needed.

Throughout this project Kooba have proved themselves to be innovative digital thinkers, constantly challenging us on how we deliver the digital brand, regularly presenting new approaches to delivering a rich online experience.

Their dedicated and enthusiastic team were a pleasure to collaborate with and remained flexible and supportive throughout as the projects goals & objectives evolved.

The Kooba digital creative team has produced fantastic output for eir.ie and we believe our end users now have an online experience that is meaningful and memorable.

Richard George Director of Digital eir | Meteor

See our work for Eir here:

https://www.eir.ie/about-us/

Ed Kelly

Author: Ed’s office mug says ‘I’d rather be in Sligo’ but no one really believes he’s from there, even though he is. He's also Creative Director at Kooba and in charge of colours, shapes and floating behind the designers screens offering annoying but impressive advice.