Improve Conversion Rates by Mapping the User Journey with Funnel Analysis

Funnel analysis helps identify them by showing how many users progress from one step to the next. Let’s say your landing page has a healthy bounce rate, and your product page has strong engagement, but your form page sees a sharp drop. That’s your bottleneck. It might be the copy. It might be the layout. It might be the way content is sequenced. But whatever the cause, the numbers tell you where to look.