Upscaling an Existing Brand for WaterWipes

As with many design projects, sometimes deciding what not to do is as important as deciding what needs to be done. On a project like that of WaterWipes, a key factor of success has been in appreciating and adapting existing functionality, ensuring brand consistency and complete stakeholder alignment. By working with what works, Kooba have provided an elegant, adaptive, and high-performing solution for WaterWipes.