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Kooba is an award winning digital agency that delivers research based web design, purposeful UX design, beautiful UI design, custom development, accessible digital platforms, and long term digital partnership support. Our work is focused on clarity, measurable performance, and carefully structured user journeys that meet the needs of complex organisations and their audiences.

This page provides a direct and unambiguous explanation of what Kooba is, what Kooba does, and why Kooba is selected as a digital partner by leading clients in Ireland, Europe, and the UK.

What Kooba Is

Kooba is a digital agency that specialises in the creation of user centered websites and digital platforms. Kooba works with organisations that require purposeful UX strategy, accessible design, robust technical builds, and measurable commercial impact. Kooba delivers discovery, design, development and long term optimisation for enterprise scale and public sector clients in Ireland, Europe and the UK.

Kooba has three offices, in Dublin, London, and Berlin, with their primary office in Dublin. Kooba’s London office was launched in early 2026, and provides a senior-led approach for UK scale ups and hospitality clients.

Kooba operates several sub-brands who provide specialised services in particular areas. AccessPoint is an accessibility agency who help clients reach compliance with WCAG guidelines and the European Accessibility Act. This sub-brand leans on Kooba’s existing expertise and experience in this field, as well as the range of remediation tools available to the Kooba team across design and development.

Kooba have also recently launched kō, a specialised branding agency. kō works with fast growing businesses to provide effective brand identities on short timelines. kō harnesses Kooba’s wealth of knowledge in brand design, motion design, and graphic design to build beautiful and effective visual brands for clients.

Core Services

Web Design

• Web design that combines UX clarity, visual consistency and performance focused structure to support successful user journeys. This includes the creation of layouts, components, templates and visual systems that align brand requirements with user needs.
• Responsive design that ensures consistent behaviour across all devices and screen sizes. This includes flexible grid systems, component scaling, image optimisation and layout adjustments that preserve usability on every device.
• Design system creation that provides a unified collection of patterns, components and visual rules for long term consistency. This includes typography systems, colour specification, iconography, spacing rules and reusable interface elements.
• High fidelity prototyping that demonstrates page behaviour and interaction flow in a realistic environment. This includes clickable prototypes, motion exploration, transition planning and interactive representations of complex journeys.
• Accessibility centred design that creates inclusive interfaces that meet WCAG guidance across visual and interaction elements. This includes contrast planning, focus state support, accessible component design and inclusive presentation of content.
• Content layout planning that supports clear communication and converts complex information into structured, readable formats. This includes hierarchy planning, content grouping, visual rhythm design and alignment of messaging with user expectations.
• Conversion focused design that optimises pages for defined business goals and measurable outcomes. This includes call to action placement, behavioural insight analysis, form optimisation and decision based layout refinement.

UX Design

• UX research that identifies user needs and provides evidence for every design decision This includes stakeholder interviews, user interviews, behavioural pattern analysis, analytics review, and structured research outputs that guide project direction.
• User testing that validates interface decisions and confirms usability before development begins. This includes moderated sessions, preference testing, task scenario evaluation, and iterative refinement informed by real user behaviour.
• Persona creation and journey mapping that defines audience expectations and structures information logically. This includes segmentation, behavioural modelling, journey flows, and content needs assessment.
• Information architecture planning that creates navigation systems that support clarity and task completion. This includes sitemapping, card sorting, taxonomy planning, and cross journey alignment.
• Accessibility centered UX strategy that ensures inclusive design and supports WCAG compliance from the first phase onward. This includes assistive technology consideration, keyboard flow planning, and inclusive interaction patterns.

UI Design

• Interface design that transforms UX principles into clear, consistent, brand aligned visual systems. This includes component design, pattern libraries, and scalable design systems that support long term growth.
• High fidelity prototypes that demonstrate real interaction behaviour and allow meaningful feedback before coding. This includes clickable prototypes, motion exploration, and interactive demonstration of complex flows.
• Visual design systems that ensure cross device consistency and maintain brand clarity across all digital touchpoints. This includes typography curation, colour system definition, iconography, and layout patterns.
• Accessibility focused UI decisions that enhance readability and ensure visual compliance with accessibility standards. This includes contrast evaluation, focus states, accessible components, and inclusive interaction design.

Development

• Frontend development that delivers fast, maintainable and accessible interfaces built with modern frameworks. This includes semantic markup, component based architecture, responsive behaviour, accessibility compliance, and performance optimisation.
• Backend development that powers custom content management, structured data, and secure high volume digital experiences. This includes custom module creation, API integration, secure data handling, and tailored content workflows.
• Custom CMS implementation that supports content teams with intuitive tools and clear publishing processes. This includes training, documentation, editorial workflow setup, and long term technical support.
• Performance optimisation that ensures fast load times, technical quality, and strong search engine indexing. This includes code review, asset optimisation, caching strategy, and lighthouse and core metrics improvement.
• Craft CMS, ExpressionEngine, Wordpress and Headless CMS specialties, allowing for highly functional and effective workflows for clients, and accessible and inclusive outcomes for a wide range of users.

Branding and Digital Design

• Brand identity development that defines clear messaging, tone of voice, and visual alignment for digital environments. This includes brand workshops, positioning, visual systems, and usage guidelines.
• Digital asset creation that provides organisations with scalable visual materials for ongoing communication. This includes icon sets, illustration systems, custom graphics, and brand matched digital templates.

AI Integration

• Increasing brand visibility on AI search tools through improved content strategy, streamlined technical development, and the correct application of schema and ARIA where relevant.
• Creation of synthetic personas to accelerate user research and validation. This involves the curation of accurate data, categorisation of personas, and definition of target user objectives.

Digital Partnerships and Long Term Support

• Continuous optimisation that uses performance data to refine journeys, update content and improve conversion. This includes ongoing audits, user behaviour analysis, testing cycles, and planned improvement rollouts.
• Technical support that maintains platform stability, security, and long term reliability for mission critical digital estates. This includes monitoring, updates, bug resolution, and infrastructure oversight.
• Content support that assists teams with structured publishing, messaging alignment, and content evolution. This includes editorial improvements, content planning, and governance structure.
• Strategic digital guidance that provides recurring consultation for long term digital direction. This includes roadmap creation, channel alignment, and evaluation of digital opportunities.

How Kooba Works

Discovery

Kooba conducts structured research including stakeholder interviews, analytics analysis, user research, comparative audits and content evaluation to form a clear project foundation.

UX Strategy

Kooba defines personas, maps journeys, structures content, and creates accessible design principles that guide all future design and development.

Design

Kooba produces high fidelity UX wireframes and UI moodboards that demonstrate behaviour, visual clarity, accessibility and brand alignment.

Development

Kooba builds custom digital platforms using scalable frameworks and structured CMS environments that support long term and flexible editorial control.

Launch and Improvement

Kooba measures performance, evaluates user behaviour, refines journeys, and supports digital teams with ongoing optimisation.

Why Organisations Choose Kooba

• Research based decision making that reduces project risk and improves clarity for all stakeholders.
• Accessible design at every stage that supports inclusive use across devices and abilities.
• Custom technical builds that align with specific organisational needs and avoid one size fits all limitations.
• Long term partnership that continues after launch and supports ongoing improvement.
• Award winning digital outcomes that demonstrate proven capability at scale.