Overview
An Irish identity and a global market
YieldHUB is an Irish business providing key insights for semiconductor manufacturers across the world. YieldHUB’s technology is used to maximise the efficiency of chip production, helping identify the causes of defects in the manufacturing process. In order to better display their unique offering to chip companies in a range of markets, yieldHUB approached Kooba to undertake a redesign of their website solution.
View the site
yieldhub.com
Targeting a technical audience
YieldHUB’s target audience consists of engineers responsible for extremely complex semiconductor production. Given the technical nature of the yieldHUB product, Kooba focused on clearly presenting the solutions offered by their technology. These were given their own section within the website’s navigation, with users able to segment the solutions based on their own specific needs.
Adding interaction and illustration
In order to better display yieldHUB’s technology, Kooba’s design team created a range of animations, illustrations, and responsive modules to be used across the website. These provided stylistic demonstrations of yieldHUB’s solutions, and made the wider user experience more dynamic and engaging.
Refreshing the yieldHUB brand
Beyond redesigning the yieldHUB website, Kooba also revamped several elements of their visual brand identity. Kooba reworked the existing colour palette to be more screen appropriate, and built out new visual treatments and gradients. Several social media templates were designed to display the yieldHUB brand, edits were made to the logo, and multiple animations and videos were delivered for promoting yieldHUB’s work.
What we did
- UI / UX design and development
- Information architecture
- CMS integration
- Iconography and illustration
The results
A new look for an innovative solution
The resulting yieldHUB website combines an intelligent display of information for key audiences with exceptional visual design and technical development. YieldHUB can now confidently express the unique value of their technology, and speak directly to the users who matter most.
