How Design Can Bring You Closer to the Customer
8min read
Elena Rimeikaite
Overview
A website transformation
The Strategic Banking Corporation of Ireland was established to offer low-cost credit to Irish SMEs, while driving competition and innovation in the Irish finance market. Kooba were their partners for a complete transformation of their online presence.
View the site
sbci.gov.ie
Our strategy
The SBCI has a clear goal: deliver innovative and accessible funding for Irish SMEs. This includes loans, asset finance, and invoice finance - and a key part of this project was to present these services via a simple, intuitive, and engaging website.
What we did
The Kooba team designed and developed a set of loan application wizards, that focused on guiding the user through what can be a complicated process via a simple step-by-step interaction. As always, the core business objectives remained our guiding light and influenced every design and development decision we made, ultimately delivering a highly performant digital presence that helps Irish SMEs secure the finance they need during these challenging times.
What we did
- ux
- architecture
- content
- cms
- seo
The result
An online presence that matches the distinct organisational culture
The SBCI site transformation allowed the company to reimagine how they present themselves digitally. The completed site delivers an outstanding interactive online experience, reflects the status of SBCI, and portrays the culture of the organisation. The website also helps SBCI to drive more high-quality leads and enquires all while keeping in line with the organisation's commercial goals.
Elena Rimeikaite
