Overview
Building a luxurious digital experience
The Killarney Park, one of Ireland’s most exclusive five-star hotels, partnered with Kooba to create a digital experience that would reflect its market-leading position in Irish hospitality. The goal was to design and build a website that would not only look visually stunning but would also actively enhance the customer journey, improve booking performance, and extend the hotel’s premium in-person experience into the digital space. This project aimed to combine The Killarney Park’s prestigious heritage with a sleek, modern, visual aesthetic, positioning the hotel for future growth.
View the site
killarneyparkhotel.ie
Immersive design
The standout feature of the Killarney redesign was the implementation of a dynamic horizontal side-scroll on the homepage, a bold and creative choice that offers a distinctive and unique browsing experience. The resulting user journey is smooth, immersive, and memorable. With the help of bespoke photography, users are drawn into the site in an engaging way, encouraging exploration of both the hotel’s luxurious offering and the surrounding destination. This approach helps The Killarney Park stand out in a highly competitive market where many hotel websites rely on static, template-driven formats that do little to differentiate their brand.
An elevated visual performance
Kooba placed a strong emphasis on the use of high-quality photography, motion, and thoughtful interaction throughout the site. Full-screen imagery, subtle animations, and carefully designed interactive elements were used to highlight the warmth, comfort, and understated refinement that define The Killarney Park brand. Every visual and functional choice was made with the goal of reinforcing the hotel’s premium positioning while keeping the path to direct bookings front and centre.
Matching brand and functionality
To convey the luxurious experience of The Killarney Park across a digital medium, Kooba needed to rebuild the existing visual identity of the website. Kooba’s approach was not to reinvent The Killarney Park’s brand image but to respect, refine, and elevate existing assets. Kooba’s design team enhanced the website’s colour palette, typography, and imagery to create a polished, cohesive look that aligns with the hotel’s excellent reputation. The result is a digital platform that looks and feels premium while strengthening the perception of The Killarney Park as a forward-thinking luxury destination with a strong local heritage.
What we did
- UI / UX design and development
- Information architecture
Results
A strategic transformation
Kooba’s redesign of The Killarney Park’s digital presence combines a unique and engaging visual experience with a laser-focused conversion pathway. The result is a website that is not only a pleasure to use, but consistently delivers high-quality inbound bookings. This is paired with a slick, highly-functional and accessible development process, ensuring every user receives a seamless and enjoyable experience.
