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Leading Environmental Organisation


A digital solution for recycling

We designed, developed and delivered a digital acceleration solution for Repak - Ireland’s leading environmental not-for-profit organisation.

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Digital acceleration

Repak is an environmental not-for-profit organisation, with a social mission and purpose to lead the recycling and sustainability of Ireland’s packaging waste. Kooba was selected to help them completely transform their digital presence into an entirely intuitive, seamless and natural browsing experience, prioritising common user journeys and business goals throughout.

Laser focus on metrics

With a laser focus on improving user experience and increasing key onsite metrics, the Kooba team worked with all Repak stakeholders throughout the needs analysis and UX phase of the project to get a true understanding of what the new Repak website needed to achieve. From increasing membership, to education and support for tactical campaigns, the Kooba team delivered on every key metric and KPI.

What we did

  • UI / UX design and development
  • Information architecture
  • CMS integration
  • Iconography and illustration
  • SEO analysis and implementation

The result

A website that brings the REPAK values and ethos to life digitally.

By splitting the site into two distinct areas, we were able to focus on the distinct needs of each user type. We implemented creative design and tailored content to help users reach their desired goal. Through curated user experiences and goal-driven journeys we were able to reimagine Repaks online presence and bring it to life on a digital platform.

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