Overview
Reinventing inclusion
Nexus Inclusion is a fast-growing Irish startup redefining digital accessibility using AI powered technologies. In 2024, they approached Kooba in order to redesign and upscale their website and visual brand. The objective was ambitious, but exciting: Build a digital identity that combined outstanding inclusion with beautiful and responsive design.
View the site
nexusinclusion.com
Comprehensive accessibility
Given Nexus Inclusion’s mission of building accessible digital experiences, it was vital that their website be as inclusive and universally accessible as possible. Kooba’s design team ensured that the user interface was clear and distinctive, and created a brand identity featuring a high-contrast palette and powerful visual cues. The entire website was developed in line with accessibility best practices, with all code written in a semantic and logical manner. This ensured that screen readers and other assistive technologies could easily interpret and access content across the website.
Active engagement
Accessibility is more than just a box-ticking exercise. In order to show just how engaging and beautiful accessible design could be, Kooba sought to take a truly creative approach to the Nexus Inclusion website and brand. Every feature of the site was made to be visually responsive and dynamic, driving engagement whilst improving accessibility. Animations were integrated across the homepage, as well as video content with audio and transcription options. Finally, Kooba delivered a range of branded video and motion assets which could be deployed across Nexus Inclusion’s marketing channels, further supercharging business growth.
Platforming effective content
Given the groundbreaking nature of their tech solution, it was crucial to provide Nexus Inclusion with content pages that could clearly explain their product offering and use cases. Following collaboration with the Nexus Inclusion team, Kooba’s designers built a content library that integrated imagery, animations, and customisable text modules. This flexible solution positions Nexus Inclusion as a thought-leader in the digital accessibility space, allowing for their in-house experts to easily reach their target audiences.
What we did
- UI / UX design and development
- Information architecture
- CMS integration
Results
Total digital inclusion
Kooba’s collaboration with Nexus Inclusion represents a complete digital partnership. Kooba have rebuilt the Nexus Inclusion brand from the ground up, focusing on accessibility, motion, and interaction. This translates into a beautiful and responsive visual experience across the Nexus Inclusion website, and a wealth of marketing resources to fuel future growth. Nexus Inclusion are now perfectly positioned as market leaders, backed by a best-in-class digital portfolio.
