In-keeping with the environmentally-friendly nature of the brand, we created a colour-scheme that is earthy and conveys travel and adventure. We brought beautiful imagery to the fore, and remained faithful to the priniples of usability by keeping the navigation as simple as possible. We created a beautiful and user-friendly experience across a multitude of devices with forward-thinking responsive design.
FROM ABOVE: Call-to-action design, overlays, colours and typography, UI elements
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The colours and tones embody travel and adventure while embracing our community members’ eco-friendly credentials. The focus is on user friendliness and presenting the key information quickly. This is in line with our mantra that our members should spend less time online and more time offline travelling.Shay Gleeson Founder, HelpStay