Overview
Supporting crypto leaders
GSR are an elite partner in the digital asset and blockchain space, helping founders and institutions scale from conception to launch. With an experienced and accomplished senior team, GSR occupies a high-status position of thought leadership within a competitive and fast-growing industry. In 2024, GSR reached out to Kooba to optimise their digital presence, with the goal of improving the discoverability of their high-quality content, as well as upgrading their overall visual identity across their website.
View the site
gsr.io
Empowering content writers
In order to streamline the workflow of GSR’s exceptional content writers, Kooba addressed several of their existing issues with backend publication. Through the implementation of a user-friendly, adaptive, and marketing-optimised CMS, Kooba’s development team provided GSR’s writers with an immediately useful publishing platform. This translated into operational savings, as well as improved content through flexible and bespoke templates.
Raising discoverability
Crucially, content also needed to be made directly accessible to site visitors. To accomplish this, Kooba refocused the user experience of the website to improve discoverability. Thought-leadership pieces were surfaced early in the user journey, and were clearly tagged and categorised within an “Insights” dropdown. Kooba then designed customised landing pages for each of GSR’s three publication forms, and added user-friendly filter and search functionality.
A visual refresh
Finally, GSR were eager to update their broader visual identity across their website in line with the fast-changing nature of their industry. Kooba implemented subtle interactive elements across the home page, and added motion with a soft animation of GSR’s logo in the site’s background. This was reinforced with responsive features on each page, designed to augment and build upon GSR’s existing brand identity.
What we did
- UI / UX design and development
- Information architecture
- Content strategy and development
- CMS integration
- Iconography and illustration
The result
Positioned for market leadership
With a streamlined publishing workflow, more flexible content formats, an intuitive UX, and a visually refreshed digital identity, GSR is perfectly poised for future growth. Thanks to Kooba’s redesign GSR’s stakeholders have been empowered to reach their target audience with quality content and resources, raising their status as thought leaders.
