Overview
The transformation of Cash & Carry
Cash & Carry Kitchens was founded in Cork over 40 years ago with a simple idea: to make beautiful kitchens and bedrooms affordable for families in Ireland. Kooba took their online presence to the next level with a complete digital transformation.
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cashandcarrykitchens.ieGoal completions
Goal conversation rate
Our strategy
We kept a laser eye focus on the KPI’s that mattered to Cash & Carry Kitchens: a combination of driving more high-quality leads and delivering an outstanding brand & interactive online experience that reflects the status and position of Cash & Carry Kitchens within the market. We wanted the site to resonate with Cash & Carry’s target audience and showcase their stunning work for potential customers, all while still funneling the user to the right information from the moment they landed on the site. We also wanted to ensure the site told a story to the user reflecting Cash & Carry’s established brand presence, company heritage, and 40+ years of experience in their core business as kitchen experts.
We start by listening
We began with a clear understanding of Cash & Carry Kitchens overall project goals and determined what exactly success looked like for the business. We drilled into the pain points of the existing site, and held multiple stakeholder engagement workshops to gain further insight into where Cash & Carry Kitchens was going digitally. Through an extensive UX process, we were able to let data lead us to a robust UX solution that drove the metrics that mattered to Cash & Carry Kitchens. Ultimately we delivered a high-end online experience that resonated with their target audience and provided them with a powerful platform to pursue their ambitious digital strategy.
What we did
- UI / UX design and development
- Information architecture
- CMS integration
- SEO analysis and implementation
The result
A site that bring conversion to the forefront
Throughout the web transformation, we never lost focus of the primary goal of the site: lead generation. By remaining focused on this goal, we ensured the finished product communicated Cash & Carry Kitchen's key message while always driving inbound enquiries. The Cash & Carry Kitchens website is a perfect example of the impact our UX focus can have on the commercial goals that drive a large-scale digital project of this nature.
