Overview
A long-term digital partnership
In 2019, Kooba embarked upon a large-scale and long-term partnership with Bord Bia, the state body responsible for promoting Irish food and drink domestically and abroad. Across this project, Kooba were tasked with managing the design and development of 13 different websites, each with their own unique audiences and brand identities. This would require a truly flexible and strategic approach, with Kooba’s team perfectly aligned with Bord Bia’s needs at every point.
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bordbia.ie
Digital partners
Given the size of the Bord Bia project suite, Kooba were keen to work in an efficient, user-focused way across the entire range of websites. This began with extensive user research, using both quantitative and qualitative methods to understand user needs, pain points, and behaviour patterns. This bedrock of actionable knowledge allowed Kooba’s UX design team to make evidence-based recommendations and improvements to each website across the suite. Kooba also built out a comprehensive design system containing UI features and components which could be used across every project. This ensured visual consistency, reduced design and development timelines, and empowered Bord Bia’s internal stakeholders with a range of valuable resources.
Strategic vision
For an organisation as large and complex as Bord Bia, changes in digital strategy can be challenging. Through constant collaboration and communication, Kooba ensured that updates to Bord Bia’s core strategic vision were immediately reflected across their entire digital presence. Likewise, insights from Kooba’s analytics and research informed wider discussions on Bord Bia’s website suite. One clear example of this strategic adaptation was the careful amalgamation of existing websites based on user needs. This ensured that each of Bord Bia’s diverse audiences could receive a digital experience tailored to their specific requirements, and provided a unitary purpose to each website within the suite.
Flexible solutions
Whilst operating at scale was crucial to this project, so was attention to detail. As Bord Bia’s marketing team planned new campaigns and targeted new audiences, Kooba were tasked with building flexible and adaptive solutions to support these. These sub-projects drew from existing design and development assets, but also featured original work to provide distinctive brand assets. One such project was Bord Bia Gather, for which Kooba designed and delivered a one-off event website for a global conference hosted by Bord Bia at PowersCourt. The website perfectly reflected the event itself, with bespoke facecards, itineraries, and pre-event surveys all contributing to an engaging and streamlined experience.
What we did
- UI / UX design and development
- Information architecture
- Content strategy and development
- Iconography and illustration
Results
A living partnership
For Bord Bia, Kooba have served as a flexible, strategic, and effective digital partner, constantly focused on the specific needs of Bord Bia and their users. Best of all, this partnership is only beginning. As new challenges and opportunities arise, Kooba continue to respond with perfectly tailored digital solutions, helping drive engagement and success across the entire Bord Bia website suite.
