Overview
A leading AI-powered news intelligence platform
Aylien’s key offering transforms the world's news into real-time business insights, identifying and investigating risks and opportunities by harnessing media signals at scale. Kooba and Aylien are a perfect fit, and we relished transforming their online presence in 2019.
View the site
aylien.com
Our strategy
The goals were clear. Drive more high quality leads and increase the conversion rate all the while delivering an outstanding brand & interactive online experience that reflects the status and position of Aylien within this fast evolving market.
We were focused throughout on driving the metrics that mattered to Aylien
This boiled down to driving sign-ups to the free trial as well as improving and optimising specific KPIs across the website, while also supporting the emerging publishing culture in the organisation through an intuitive content management system.
What we did
- UI / UX design and development
- Information architecture
- Content strategy and development
- CMS integration
- Iconography and illustration
- SEO analysis and implementation
The result
A platform for Aylien to grow
We worked together with Aylien to develop a cutting-edge site solution that accurately communicated Aylien's innovative technology offering and would help to define their position in the market. We were able to bring a non-visual product to life on the site through the clever usage of graphics and animations, all the while never losing sight of the main site goal of lead generation. The completed site captivates the user from the onset and creates a clear user journey ultimately guiding the user to take action through form completion.
