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A website built on position

Overview

A simple aim: clearly position A&L Goodbody as Ireland's leading corporate law firm.

We worked with A&L Goodbody to determine and deliver on their key objectives which included helping new customers find a lawyer, and supporting an emerging "publishing culture" within the organization all within a site that reflected their status in Ireland.

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algoodbody.com

Delivering on key design requirements

Like any other client, A&L Goodbody wanted their online presence to incorporate the best possible design work. However, it was also important to ensure that the overall impression of any digital interaction was one of quality and reassurance. We looked closely at common user journeys to ensure a user experience that was as seamless and efficient as possible. The goal? Reassuring potential and existing customers, and driving new lead generation.

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Getting to work from the ground up

Kooba did a complete re-designed on A&L Goodbody keeping an emphasis on clean, clear design and a brief to put people front and centre. We optimised and A/B tested contact and landing pages to drive online revenue and new client acquisition. Lastly, to support the creation of a 'publishing culture' we created an infrastructure that supported ALG in posting new material online in a structured and consistent fashion.

The team at Kooba is highly experienced across both design and development and they take a fresh approach to digital projects. They successfully managed the project, within a very short time frame, to deliver the project effectively and on time, and are always professional and responsive to our needs.

What we did

  • ux
  • architecture
  • content
  • cms
  • graphics
  • seo

The Result

A content and customer led digital presence

The A&L Goodbody website defines their position as legal leaders in Dublin, Belfast and abroad. The site is built to generate new leads while at the same time acting as a go to information resource.

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