New Kooba Identity
The basic idea for the new website is rooted in simplicity and the idea that a website or any web project is something to get excited about, to care about and above all to enjoy the end result, your website.
We also wanted to communicate our creativity, our expertise in development, our shared experience and our capabilities in online marketing and social media. Also, without sounding trite, we genuinely care about what we deliver, we also enjoy what we do, we know our industry and are wide eyed about the possibilities that the internet offers.
All these themes and ideas have fed into our new website and our new identity, it's also influenced the copy, the idea of simplicity, love your website etc. The graphics are a mixture of hand drawn elements and quality stock.
We really wanted to use an actual tree and artwork it but we couldn't find the perfect tree that looked nice and symmetrical so I settled on a stock tree and put lots of effects on it. The same applies to all the other bits and pieces, the watercolors and torn edges all went through a similar process.
The font we eventually settled on for the new brand is Blur, it's an earlier 90's typeface by Neville Brody, it has a nice history:
"Blur derives from photographic processes Brody used for making type in the early 1980s, in The Face magazine. The technique involved making a negative-film-to-positive-paper contact print -- but with a layer of clear acetate between -- which will throw the image out of focus. Interestingly, Photoshop filters can produce a similar effect" - http://typophile.com/node/32398
We liked the idea of using a pre-internet font for a web design agency (it seems to nod toward an understanding and respect for older techniques and the fundamentals) but also looks modern and quite contemporary. We then began using the idea of Venn diagrams to illustrate and refer to the crossover/middle ground between old techniques and modern web technologies.
The Venn idea is also nice for other partnerships (design/development, client/designer etc) but it's really all about the middle ground and common areas.
The head font used is Helvetica for pure simple communication, no arguments.
So that's some of the background to the new design, we hope you enjoyed reading about our thought process.
