We also wanted to communicate our creativity, our expertise in development, our shared experience and our capabilities in online marketing and social media. Also, without sounding trite, we genuinely care about what we deliver, we also enjoy what we do, we know our industry and are wide eyed about the possibilities that the internet offers.

All these themes and ideas have fed into our new website and our new identity, it’s also influenced the copy, the idea of simplicity, love your website etc. The graphics are a mixture of hand drawn elements and quality stock.

We really wanted to use an actual tree and artwork it but we couldn’t find the perfect tree that looked nice and symmetrical so I settled on a stock tree and put lots of effects on it. The same applies to all the other bits and pieces, the watercolors and torn edges all went through a similar process.

The font we eventually settled on for the new brand is Blur, it’s an earlier 90′s typeface by Neville Brody, it has a nice history:

“Blur derives from photographic processes Brody used for making type in the early 1980s, in The Face magazine. The technique involved making a negative-film-to-positive-paper contact print — but with a layer of clear acetate between — which will throw the image out of focus. Interestingly, Photoshop filters can produce a similar effect” – http://typophile.com/node/32398

We liked the idea of using a pre-internet font for a web design agency (it seems to nod toward an understanding and respect for older techniques and the fundamentals) but also looks modern and quite contemporary. We then began using the idea of Venn diagrams to illustrate and refer to the crossover/middle ground between old techniques and modern web technologies.

The Venn idea is also nice for other partnerships (design/development, client/designer etc) but it’s really all about the middle ground and common areas.

The head font used is Helvetica for pure simple communication, no arguments.

So that’s some of the background to the new design, we hope you enjoyed reading about our thought process.

http://www.cassidyelectrical.com

http://www.cafeenseine.ie

More about Cafe en Seine:
A series of bars spanning 3 floors, the soaring interior of Cafe en Seine is amazing with a 3-storey atrium culminating in beautiful glass-panelled ceilings, 40 foot trees, enormous art nouveau glass lanterns, and statues among its many amazing features.

http://www.howlatthemoon.ie

The website can be viewed by clicking on the link below:

http://snack.cadbury.ie

Our own new website in entering it’s final stages and will be launched at the end of July.

Edward has over 10 years experience as a senior creative in the areas of website design, usability, information architecture, creative direction, graphic user interface design, and animation as well as building and managing large creative teams.

Fresh from 5 years as Creative Director of one of Ireland’s leading web design agencies, Ed brings an impressive portfolio of big brand experience and design credibility to Kooba and we’re delighted to have him lead our expanding creative team.

http://www.ucd.ie/awardsdinner

Looking to get a new website designed? Contact us today.

http://www.meplanthireltd.ie

About the company:
ME Plant Hire specialise plant hire equipment including diggers, dumpers, vibrating rollers, skid steer loaders, front loading machines, height for hire & excavators throughout all of Ireland.

Please click on the link below to vote for your favourite design:

http://theapprentice.cadbury.ie